Shannon Willardson, founder and CEO of All That Nutrition, discovered her mission through an unexpected life journey that transformed her perspective on strength and wellness. As a mother of three (soon to be five) children, including two daughters with a rare genetic disorder called CDG, Shannon's evolution from LinkedIn project coordinator to fitness instructor to influential content creator uniquely prepared her to revolutionize the wellness industry.
Her path to founding All That Nutrition emerged from a deeply personal need: as her daughters, who are nonambulatory and dependent on their parents for mobility, grew bigger, Shannon realized that being strong wasn't optional—it was essential. Despite knowing protein's crucial role in building and maintaining strength, she found herself avoiding supplements because nothing on the market met both her taste and nutritional standards. This frustration sparked an idea that would eventually impact thousands of families.
A compelling speaker who recently shared her insights at the Family Made conference in Nashville, Shannon brings authenticity to every stage. Her message resonates because it's lived experience: wellness doesn't have to mean sacrifice, and strength isn't just about aesthetics—it's about showing up every day for the people who need you most.
Under Shannon's leadership, All That Nutrition represents more than premium supplements; it's fostering a movement where moms and caregivers of children with different abilities can finally see themselves in the wellness space. Drawing from her decade of experience as a content creator and her personal journey of faith, Shannon emphasizes celebrating small wins and extending grace to ourselves—the same grace we readily offer our children. Through authentic content and products that actually work for busy caregivers, All That Nutrition is building bridges between everyday wellness and the unique challenges of caring for medically complex children, creating a space where strength meets real life and every mom feels seen.
Shannon's story of resilience, entrepreneurship, and purposeful innovation continues to inspire audiences nationwide, proving that sometimes life's biggest challenges lead to the most meaningful solutions. Her mission? To take care of the person who takes care of everyone else, because every woman deserves to feel supported, celebrated, and reminded that she's always been ALL THAT.